Tuesday, May 7, 2013

Results indicate that Membership Associations Who Performed Member Research in 2012 Had Higher Acquisition and Renewal Rates.

Results from the 2013 Membership Marketing Benchmarking Report continue to get more interesting everyday!

This year we learned that 65% of membership associations that introduced member research in 2012 saw an increase in new members. 59% saw an increase in membership and 45% realized an increase in renewals.






































If your leadership needs it, these results provide a strong rationale to perform member research. The trick is to design the survey in such a way as to allow interpretation that lead activities that are immediately actionable and measurable.

If you have any questions concerning this information please feel free to contact me at 703.706.0358.


1 comment:

  1. Results from the 2013 Membership Marketing Benchmarking Report continue to get more interesting everyday!
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