Monday, May 6, 2013

Increasing Member Engagement and Acquisition remain top goals for Membership Departments according to the 2013 Membership Marketing Benchmarking Report.

Results from the soon-to-be-released 2013 Membership Marketing Benchmarking Report indicate that an equal percentage of responding associations (74%) indicate that “increasing member engagement” and
“increasing both membership acquisition and retention” are the top two membership goals.

Trade associations are significantly more likely than individual membership associations to set a goal to
increase member engagement (83% vs. 71%).  I'll be speaking at the upcoming Alexandria Brown Bag providing a "Sneak Peak" at the 2013 Membership Marketing Benchmarking Report results. I hope to see you there.

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