Thursday, April 14, 2011

Look for "AssociationTRENDS" Special Focus

Hey everybody,

MGI sponsored an AssociationTRENDS update with a special focus on Membership. Rick Whelan, President of MGI, and Tony Rossell, Sr VP MGI, both authored articles including "What are the biggest impediments to member Growth?" and "Defining member value to optimize benefits."

The articles include results from the MGI 2010 Membership Benchmarking Survey and mentions some early results from the 2011 Membership Benchmarking Survey which will be released at the upcomming ASAE Annual Conference this August.

If you'd like a copy of the article, go to or contact me and I'll forward one to you.

If you'd like a pre-release copy of the 2011 Membership Benchmarking Survey, contact me and I'll put you on my "Early Distribution List."

Erik's Experts in Membership Marketing Blog is written by Erik Schonher, Vice President of Marketing General, Inc. For more information, contact Erik at

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