We've started analyzing the results of the 2012 Membership Marketing Benchmarking Survey. Of the over 680 associations that responded to the survey, 664 reported their renewal rates. Of this group, 62.5% of the associations reported having a renewal rate in excess of 80%! This is telling as it is an increase over last year - an indication that associations continue to do better as the market gets better. This will be an exciting report and we look forward to getting the 2012 Membership Benchmarking Report to you in May!
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