Tuesday, January 24, 2012

The 2012 Membership Marketing Benchmarking Study is LAUNCHED! FREE Copy of the Report to Everyone Who Responds

It's that time again!

Here is an opportunity to benchmark your organization against more than 600 other associations. For the fourth year in a row, Marketing General Inc. is conducting the Membership Marketing Benchmarking Survey.

I hope you will participate using the attached survey link. https://www.snapsurveys.com/swh/surveylogin.asp?k=132743300922

For the past four years, our study has provided critical comparative data on how organizations recruit members, engage new members, and renew their members.

We expect similar insights from this study, with a focus on the key strategies that are working in the marketplace right now and comparisons among associations of like size and industry.

Use the attached personalized link to complete the survey. It should take about 10 minutes. https://www.snapsurveys.com/swh/surveylogin.asp?k=132743300922

To thank you for your participation in this best practices research project, MGI will send you a FREE copy of the final report from this study: The 2012 Member Marketing Benchmarking Report. Your participation is much appreciated. No specific responses will be reported from any individual or association without their specific written consent.

Please click on the link below to start the survey.


Thanks in advance for participating!

Erik Schonher is Vice President for Marketing General Inc and oversees several clients and projects to include the 2012 Membership Marketing Benchmarking Survey and Report.

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