Thursday, September 29, 2011

Industry Service Announcement: DMAW Session on QR Codes



QR Codes: Unlocking the Power of Print

12 noon - 2:00 pm
SEIU Conference Center
1800 Massachusetts Ave., NW
Washington, DC

Limited to 45 people
$45 - Members
$60 - Not-yet-Members

QR codes - those black and white Rorschach-test-like squares are popping up everywhere. From retail store windows to magazine ads and now even direct mail, we are seeing them more and more. What exactly do they do, and more importantly, are they effective?

QR Codes, which stands for Quick Response, are 2D barcodes which can be scanned using smartphone reader apps and then the mobile browser directs the consumer to a link site. Ultimately, the code can help drive your donors, members and customers to take a number of different actions to support your direct marketing goals.

Want to find out what they can do for your direct marketing program?

Register for the DMAW October Luncheon: QR Codes: Unlocking the Power of Print

You will learn how QR Codes:
• Allow for ways to embed content, drive calls to action, and unlock the power of the printed page
• Can be tracked
• Are created for better readability
• Are scalable - from simple static codes that can be generated in moments for little to no cost to Sophisticated 1-to-1 codes that unlock the power of data and personalization.

You'll also learn some mobile marketing trends, adoption rates and best practices, as well as review some examples of brands that are using QR codes in both fundamental and innovative ways.

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