Here are a few reasons why, if you're not online marketing or you are questionning the value of online marketing, you NEED to be online, marketing.
a. Search marketing is about seizing opportunities. Every organization should maximize opportunities to engage potential members/ customers online that are actively searching for relevant services an organization provides by instituting a comprehensive search engine marketing strategy including paid search marketing and search engine optimization (SEO).
b. Marketing speed and agility are important competitive advantages, especially with today’s focus on costs. Online and search marketing allows for on-the-fly changes that save time and money.
c. Unlike magazines and publications that publish ads on their own schedule say once per month, search is on your customer’s schedule, real-time, engaged in the “now.”
d. Online marketing allows you to connect and engage with potential members when they’re receptive, when they’re ready to receive your orgs message.
e. With search engine marketing your org will have the ability to target an audience on a country level all the way to a 10 mile radius within a specific metro area.
f. Instantly generate and track leads for membership, products and services. Know precisely the path of how and when they found you.
g. Real-time reporting keeps your org on top of marketing results providing measures for accurate decision making and optimization.
h. Online marketing allows you to stay on top of costs because reporting and analysis are constant. You will always be in up-to-date on cost-per-new member, cost-per-customer, cost-per-lead, etc.
i. Unlike traditional push marketing channels, search marketing lets you pay only for consumer responses like click-throughs – keeping marketing expectations and budgets on track.
j. Major happenings in your field/industry occur all the time. Is your organization prepared online to capture these surges of awareness? Be prepared online and your org will surge with these happenings.
k. Search engine marketing does not get thrown in the trash, lost in a stack on a desk, filtered out by someone else. With search marketing your orgs message is only delivered when your target audience is ready to receive it.