Job Boards are historically the #1 benefit of membership next to the publication and 'networking.' During the past 20 months, this has been more true than ever. Those associations that were quick to realize this early on effectively navigated this past recession with some associations actually growing.
Therefore, I thought it would be reasonable to include an excerpt from the April 26, 2010 issue of a weekly email I receive from ExecuNet, a recruiter. It points out the skills a job hunter needs to work effectively in finding a new position in this economy. I present this to you as an outline of what your members need to do if they are looking for a position in order to help you think about what services and products you may want to provide your membership in support of their job-hunting efforts.
"We recently released our 18th annual Executive Job Market Intelligence Report to our membership, and this year, amidst all the challenges, there were quite a few success stories. In the last decade alone, we've experienced recession, recovery, high demand for executive talent, recession again, and now, the slow climb back up. But where past recoveries have been more robust, this rebound has the spring of an underinflated basketball and not the high-bouncing SuperBall we'd like.
What became apparent in our research and the experiences of our members throughout the last year is that job search and career advancement require a much more specialized strategy than ever, with an amalgam of skills that reach well beyond functional expertise. To succeed as an executive today, you need to:
- Collect data like a market researcher
- Investigate like a private eye
- Talk to others like a journalist
- Evaluate like a business development professional
- Target like a salesperson
- Think like a marketer
- Interview like a consultant
- Operate like a profit center
- Help people like a humanitarian
It might sound impossible, particularly if you've been off the market for a while, but there is one element at the nucleus, and it's the thing that has remained constant in our research as a means to long-term career growth: your network — because that's where you can find the market researchers, journalists, consultants, sales, marketing and biz dev pros who can help you.
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Do the services or products you provide to your job-hunting members support any of the above? Would they appreciate them?
Something to think about.