Friday, November 20, 2009

Have you tried these? 7 Innovative Ideas to Fight this Recession

A few months ago MGI published a white paper I wrote entitled "Seven Innovative Ideas to Fight This Recession." The purpose of the paper is to present seven practical ideas that membership leaders are using now to keep this recession from eroding their membership. Here is a brief summary of four of those seven ideas. You can find the complete white paper on the MGI website at under 'white papers.'

#1 - Create Member "Evangelists"
Cindy Simpson, manager of education for the National Society of Professional Engineers, worked for an association that made past presidents Membership Ambassadors, who worked with the membership department in recruiting new members.

#2 - Personalize the Member Experience...Literally
Kimberly Gray of the Associated General Contractors of Alaska told me about how they started a group of assocate members called the Associates Council. They meet with new members when they deliver new member packets, answering questions and personally assisting the new member with understanding and taking advantage of their membership.

#3 - Outrageous Offers!
At an ASAE Idea Swap that I was leading, one attendee state that her association was having trouble getting people to register for a conference. So instead of not filling the rooms, they gave away (FREE) the rooms to attendees.

#6 - Member Relief Programs
Belinda Reutter, director of member services for the National Institute of Government Purchasing, presented the idea of a 'transitional membership...which is an extended, time-bound complimentary membership for those between jobs.' She took this a step further in thinking about creating a similar category for those members who serve in the military.

These ideas are working. If they fit directly into your need, then use it. If not, I hope that they'll lead you to an idea that fits better into your situation. Again, you can download a copy of the original white paper from the MGI website OR simply call/email me and I'll forward one to you.

No comments:

Post a Comment