Preliminary Results from the MGI 2011 Membership Benchmarking Survey & a FREE OFFER

As we prepare to publish the MGI 2011 Membership Benchmarking Survey (for introduction at the 2011 ASAE Annual Conference in St. Louis, MO), I wanted to share with you one of the more interesting results:

Associations who reported that they had a membership strategy with a priority on:  

• New member acquisition had an average total membership growth of 4.2% over the past year.  
• Retention had an average total membership growth of 1.1% over the past year.  
• Both acquisition and retention equally had an average total membership growth of 2.4% over the past year.

These results indicate something we all know, if your goal is to grow, you must invest in that growth. Single-mindedness pays off.

 

As we continue to look at the results of the study, I’ll continue to share excerpts as we discover them. If you did not participate in the study but wish to receive a copy of it when it is published, please let me know and I’ll make sure that one is sent to you after the ASAE Annual Conference.

 

Have you found the same results with your own program? What have been your experiences? Let me know.

SPECIAL OFFER FOR MY READERS

FREE 30-MINUTE CONSULTATION

Finally, we'll all soon be embroiled in 2012 Strategic Planning and Budgeting. I'd like to offer you a free 30 Minute Consultation to help you identify your successes and challenges to develop and refine your ideas for next year. If you're interested in taking me up on my offer, please email me (erik@marketinggeneral.com) or call me at (703) 706-0358.