In discussions centered around the Membership Lifecycle, a key ingredient from the perspective of the member is 'relevance.' I know that this is a "blinding flash of the obvious" as an old friend from my Tyson Foods days would say, but I'm always astounded by how quickly marketers forget about it in their promotions.
If we follow the Membership Lifecycle, starting at "Awareness," the only reason we become aware or acknowledge an association or a product is that, at that point in time, it became relevant to us - in either a good OR bad way. We continue to grow that awareness by continually proving the relevance of the membership or product to the individual.
At some point, we "ask for the sale" but not until we usually demonstrate one final point of relevance to the now member/customer. They "Join."
We then ask them to "Engage" with the association by filling out surveys, buying more product, attending conferences or participating in delivery of some value that the association provides to its membership (committees, articles, etc.). Again, relevancy is key to continued engagement. If the Annual Softball outing is not relevant to me, why would I participate?
At "Renewal," we ask the member/customer to continue our relationship. But, if we're not relevant to the member, why would he/she? Therefore, many of the most successful renewal programs continually remind the member of why they are relevant to them.
Now to my point...
If we agree on the importance of relevancy in our on-going, ever increasing, communications with our members/customers, why do we continue to offer up one-size-fits-all tactics? While many don't have the technology necessary to subset their data based upon buying behavior, age, sex, length of membership...or the like...that doesn't mean that they can't do some level of personalization using simple overlays (that don't cost an arm-and-a-leg), or by source, or other ways. It simply takes a little imagination and some time.
If doing this will increase your renewal rate a few points, isn't that 'relevant' to you?
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Why Use Parking Soaftware for Violations:
It is a fact that even registered parking space occupants may always commit certain violations and there are times when these could not be easily seen or there are times when violators would not be caught. For many establishment owners and parking managers, this continuous process of the violators who remain uncaught is a huge problem. But this kind of problem should not be a worry any longer as these managers can already make use of parking software for violations. This software would help in catching all of the violators in your establishment parking area.
You can either access the software through the use of your personal computer or even any mobile devices. It is sure to give you the ease of accessing the information of the violators you have caught and send emails or any warning messages of the violations they have committed. This is the most convenient way of getting the information they need and making it possible for them to know the updates on the registrant who have been caught.
What makes the parking software for violations really helpful is the fact that it can be accessed through any mobile device. Unlike other software options that has no responsive interface when accessed through mobile devices, this software is created with the use of the latest technology to allow all users to access it on any devices. This is the main reason why there are parking managers who are trying to make use of this software as soon as it is installed in their management system.
How Parking Software for Violations Works?
There are many who would be not completely familiar with how the software works but everything that is needed to be done for the parking management system can be done with ease. Basically, this software works as a parking management solution that would help the parking managers get the information of every parking registrant. Aside from the collecting personal information, this software can be used for collecting the vehicle information of the registrant. This way, the management can easily recognize the vehicles parked in their designated area.
Given that both the information of the registrant as well as the vehicle is collected, knowing who the violators are would be easier. Once the recorded vehicle is caught for any violation email blast will be sent to the residents. This is the best way of making sure that violators will be aware of what they have committed and also be warned that they were caught doing the violations.
What makes the parking software for violations really convenient to be used is the fact that parking managers can make use of their mobile devices for receiving the information that they need for checking on the information and other details of the violator. The fact that they can do such things whenever and wherever they want is the reason why it is convenient for users.
For those who are interested to try this software, visit WebParkingSoftware.com and get to know more about it there. For more details, feel free to contact www.webparkingsoftware.com
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