JUST PUBLISHED!
10 Tips to Develop and Effectively Use Components in Membership
Marketing
Components offer
associations a multitude of opportunities to drive their missions and increase
their revenues. From the development of content to driving membership, when
properly designed and managed, components become essential channels through
which associations develop and deliver theirvalue.
But exactly what is
a component? What are the elements associations need to consider in creating a
component? What is
necessary in the management of a component? How can they be used to increase
membership?
Written by two
respected leaders in the field of association and membership marketing, Erik
Schonher, CeM MBA,VP Marketing General, and Trevor Mitchell, CAE, Executive
Director Member Programs & Services ARMA International, the purpose of this
white paper is to act as a primer and provide association executives with an
appreciation of the growing importance of components in the development and
delivery of membership value and how to take the initial steps necessary to
develop and integrate a component strategy into an association’s overall
membership marketing plan.
If you'd like a free copy of the whitepaper, or discuss how you can grow your components and increase their effectiveness in driving your membership, please contact me at 703.706.0358 or Erik@MarketingGeneral.com
