tag:blogger.com,1999:blog-7243183083446737329.post7334643232412743834..comments2024-01-31T00:22:54.225-08:00Comments on Experts in Membership Marketing: Albert Einstein said it best...Erik D. Schonherhttp://www.blogger.com/profile/14014409596396359885noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-7243183083446737329.post-7524506362219081472010-01-10T11:16:47.556-08:002010-01-10T11:16:47.556-08:00Thank you Wayne and Tony. Great comments and I app...Thank you Wayne and Tony. Great comments and I appreciate your wisdom. Have a wonderful 2010.Erik D. Schonherhttps://www.blogger.com/profile/14014409596396359885noreply@blogger.comtag:blogger.com,1999:blog-7243183083446737329.post-52287660217034145802009-12-23T09:12:30.293-08:002009-12-23T09:12:30.293-08:00Erik -- I am reading a book now by Simon Sinek tit...Erik -- I am reading a book now by Simon Sinek titled, Start with Why. While I do not agree with everything he says, I think that he makes some good points that will benefit me personally, but also apply to associations. For me, the book helps clarify why I do what I do. My goal is to use the gifts that I have to help associations be more effective and accomplish their mission. Here is how this plays out. I may not be able to impact the world by teaching kids to read, but if I can help associations that help teachers perform more effectively then I am making a difference. In the same way, if I can help a medical association help members heal better then I have made a difference. Answering the question "why?" is an important driver to fulfillment and success.Tony Rossellhttps://www.blogger.com/profile/05288238496792646049noreply@blogger.comtag:blogger.com,1999:blog-7243183083446737329.post-47908997755220793182009-12-17T07:20:16.399-08:002009-12-17T07:20:16.399-08:00Good advice, Erik.
I'm reminded of another Ein...Good advice, Erik.<br />I'm reminded of another Einstein quote: "We must make things as simple as possible--but no simpler!" It warns of a similar trap associations often fall into. Whether it's avoiding one-size-fits-all messaging or not relying on just one communication channel (forgoing direct mail for email), we must insure that our organizations do what works, not just what's easy.Wayne Carley, WWC Associates LLChttps://www.blogger.com/profile/12012110005108976969noreply@blogger.com