tag:blogger.com,1999:blog-7243183083446737329.post13967019482902673..comments2024-01-31T00:22:54.225-08:00Comments on Experts in Membership Marketing: Surprising Results from a Recent Study - Students and Young Professionals are Influenced by Direct MailErik D. Schonherhttp://www.blogger.com/profile/14014409596396359885noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-7243183083446737329.post-14615148080598087012010-01-28T20:01:25.607-08:002010-01-28T20:01:25.607-08:00Excellent suggestion Marty. Thanks for posting.Excellent suggestion Marty. Thanks for posting.Erik Schonherhttp://expertsinmembershipmarketing.blogspot.comnoreply@blogger.comtag:blogger.com,1999:blog-7243183083446737329.post-65996926361025951752010-01-23T10:28:18.481-08:002010-01-23T10:28:18.481-08:00Thanks for sharing this Erik. This is very useful ...Thanks for sharing this Erik. This is very useful information. I watch my own family in what they use and for what and much of what you share seems to confirm what I see.<br /><br />Both my daughters use Facebook and other e-technologies for communicating and for shopping. AND they also read direct mail. When something catches their attention, they then go to website. So it's combination of direct mail and web.<br /><br />As for my wife, whose career doesn't have her sit in front of a screen too often. She collects mail that is of interest to her, taking it to the hospital. She'll grab coffee and bagel and go through her mailings. When it comes time to buy something that grabs her attention, then she'll go to web to make the purchase.<br /><br />In both cases, very different age group yet nearly very similar buying behavior. Oh, one more things to note and it's a big one I believe. It's becoming more and more that the materials they receive on-line, unless it's from a well known name, they often look at it with suspicioun, having heard stories of so many scams. And majority of those scams seems to happen via on-line medias. <br /><br />I myself have nearly been caught in couple and today I am very cautious when I receive on-line ads. And by nature I am a very trusting person. For me, direct mail doesn't raise the issue of trust so much. Therefore I feel more safe with materials I receive via mail.Vinay Kumarhttps://www.blogger.com/profile/05005801577550581066noreply@blogger.com